Journal for East European Management Studies

International Marketing in an Enlarged European Union: Some Insights Into Cultural Heterogeneity in Central Europe

We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this article is therefore to examine the nature of these differences in so far as they impact on the segmentation decisions made by international marketers. This article examines the literature on culture, i...

Work Related Values and Attitudes in Central and Eastern Europe

After the shift from centrally planned to market economies, CEE countries experienced significant changes in the world of work. Full employment was replaced by a distortion in labour markets, a rapid rise in unemployment and intensive labour emigration. The following questions are discussed: (1) Can the people in CEE countries be characterized by similar work-related values? (2) Is there any diversity in attitudes towards superiors in the transition countries? To answer these questions, findi...

Retail Internationalization and Its Impact On the Russian Agri - Food Business

The internationalization process of the retailing sector is still in its turbulent starting phase. The present process of retail internationalization has created new trends in the agri-food sector such as global sourcing and retail branding. The example of Metro Group Russia underlines this point. The introduction and implementation of supply chain management concepts affect Russian agri-food business. Therefore, the aim of our article is to analyze this development. We outline the internatio...

Illegitimate Wage Practices in Eastern Europe: The Case of 'Envelope Wages'

To evaluate the prevalence in Eastern Europe of a little discussed illegitimate wage practice in which employers pay their formal employees both a declared wage and an undeclared 'envelope wage', an extensive survey involving 10,671 face-to-face interviews in eleven post-socialist societies is here reported. The finding is that 10 per cent of all employees received envelope wages during the last 12 months amounting on average to two fifths of their gross annual wage. Revealing how although un...

Verlag

'Culture Strikes Back!' Some Reasons for the Persistence and Increasing Importance of Local Cultures in Times of Globalisation

Book Review

Der Politische Einfluss von Wirtschaftseliten in Russischen Regionen