branding

• A contingency theory of internationalization performance for emerging market multinational enterprises.

... areas that become more salient, such as branding, distribution channel access, and country-of-origi...

• Management International Review
• Band 51 Nr. 5, September 2011

• Retail Internationalization and Its Impact On the Russian Agri - Food Business

The internationalization process of the retailing sector is still in its turbulent starting phase. The present process of retail internationalization has created new trends in the agri-food sector such as global sourcing and retail branding. The example of Metro Group Russia underlines this point. The introduction and implementation of supply chain management concepts affect Russian agri-food business. Therefore, the aim of our article is to analyze this development. We outline the internationalization process of the retail business,and then we elaborate on the structural changes. Second, we apply this knowledge to the Russian agri-food business. We also discuss the future prospects and outlook on further development of the Russian food sector in the context of retail internationalizati...

• Journal for East European Management Studies
• Band 13 Nr. 3, Juli 2008

• Internationalization of Retail Banks: A Micro-Level Study of the Multinationality-Performance Relationship

This study discusses the underlying reasons for the variant nature of the relationship between multinationality and firm performance in the context of service firms. To date, this line of research has mostly used evidence from manufacturing firms, despite the ever-increasing contribution of service firms to national and global economies. We conduct an exploratory study using case analyses of large European retail banks. We argue that the nature of the multinationality-performance relationship for services is moderated by industry characteristics, market-based factors and firm-specific factors. We conclude that the shape of the curve depicting the multinationality-performance relationship of retail banks experiences substantial variations on a single case level. Our exploratory study of ...

... difficult and enhances the importance of branding. In the context of retail banking, intangibility r...

• Management International Review
• Band 48 Nr. 4, Juli 2008

• Hej, Du Kannst Nicht Ohne Mich Denken

...Das Branding hat funktioniert. Wenn nicht mal den Gegnern des s...

• Die Tageszeitung; Berlin
• 11. März 2010

• Personalforschung an Hochschulen: Dissertationen 2008/2009

... Mitarbeiterführung durch Employer-Branding - Theoretischkonzeptioneller Zugang und empirische...

• Zeitschrift für Personalforschung
• Band 23 Nr. 4, Oktober 2009

• Biblio service.

... (international) life cycle concepts, branding strategies or strategies for developing new produc...

• Management International Review
• Band 51 Nr. 5, September 2011

• Organizational Legitimacy and Csr in Equal Public Private Joint Ventures in the Mining Industry: The Case of Namdeb

... and I think that it is part of their branding" (Hopwood 2008: 8). Secondly, regarding the ineffe...

• Zeitschrift für Wirtschafts- und Unternehmensethik
• Band 10 Nr. 2, Mai 2009

• Wahre Cowboys

...-- Das Branding: Um die Tiere voneinander zu unterscheiden und d...

• Die Tageszeitung; Berlin
• 25. Januar 2010

• Die Innere Galeere

...Früher war eher das Branding oder die Brandmarkung der Sklaven üblich. Die auf...

• Die Tageszeitung; Berlin
• 19. April 2010

• Wieso Denn Lärm? Man Muss Eine Baustelle Einfach Mal Als Klangerlebnisraum Hören

... die für ihn "Gesamtkunstwerke des Urban Branding" sind. Ausführen wird er das in seinem Vortrag "U...

• Die Tageszeitung; Berlin
• 30. September 2009