... involves increased integration into world markets, resulting in greater volume of trade in t... global marketing, and developing global brands, all of which help raise firms' profits. The major...
... and ECE sites constituted two separate worlds, marked by different production profiles, work org...This spelled quicker upgrading for brands like Skoda, which had relied on separate R&D compe...
We look at the wealth generated for shareholders of energy assets in Central and Eastern Europe (CEE) by the announcement of cross-border mergers or acquisitions involving a bidder from a Western industrialized country between 1995 and 2005. The impact on both the performance improvements at the firm level as well as on an industry and economic level of foreign ownership of the energy assets in CEE are discussed. The main driver behind the positive effect is the industrial relatedness in acquiring CEE energy assets, while bidder experience and the relative size of the acquired stake do not impact the results significantly.
... entails the transfer of reputation and new brands (Fahy et al. 2003). As an important precondition a... markets with a view toward higher worldwide integration (UNCTAD World Investment Report 2000)....
...-volume, highly profitable, and value-added brands during the preliminary phase of the launch on the ...Journal of World Business, 36(2), 107-127. . Friedland, R., & Alfor...
This paper explores the dynamics in strategic alliances between small and medium sized enterprises (SMEs) and large organisations (corporates). Despite the volumes written on this subject, few studies take into account this context of interorganisational relationships. The dynamics in strategic partnerships between small and large organisations are potentially multifaceted and fraught with complexities and contradictions. The partner organisations bring diverse interests and resources to the strategic partnerships and these affect the dynamics of their relationships. Using the literature on strategic alliances, this article examines four such strategic partnerships in New Zealand. Results show that in order to increase the likelihood of successful collaboration, the alliance partners mu...
...3. SMEs in the world of strategic alliances. Definitions of SMEs differ... some of the most recognised consumer brands in the country. By accessing well-established manu...
... changes in the configuration of the world economy. . * The evolution of the global factory r...But the relative ease of entry shows that brands alone are not enough. Effective management of the ...
... of integration and coordination across world markets. . * Our central premise is that MNEs' cap... planning and help establish the firm's brands with a consistent image across markets; thereby en...
... changes in the configuration of the world economy. The evolution of the global factory requi...L. (2010). Global integration of brands and new product development at general motors. Jou...
This teaching case study focuses on the shifting of company strategy from the national to the CEE-regional level. Friesland, a Dutch-owned dairy company in Hungary, was extremely successful in the national context since 1993, but the 2004-enlargement of the European Union initiated a process of regional integration across Central European countries. Management has to face new challenges for company strategy (such as regional expansion) and organisational structures (fitting an existing national company to the new international group of businesses).
... cooperatives, which has grown into the world's fifth largest and Europe's number one dairy comp... gradually switched from county-level brands to national-level brands. The result was that the ...
Despite the reunification of Germany more than 15 years ago, substantial differences remain between the regions that once comprised the market-driven West and the socialist, centrally planned East. Although today's Eastern German economy is less competitive than the Western German economy, there are important exceptions to the rule. One exception is the food and beverage industry in which Eastern German companies have gained strong competitive positions. Did they reach this position by mimicking Western German blueprints, or did they go their own way? These questions are addressed in this paper by referring to a large-scale empirical study in the German brewing sector.
...After World War II, very different economic systems emerged in... well as to regional and national premium brands. Due to overcapacities and the trend towards cheap...
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