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• Turbulence, Discovery and Foreign Market Entry: A Longitudinal Study of an Entry Into the Russian Market

Firms entering transition markets are typically ignorant about those markets, and the markets, owing to the transition from a planned to a market economy, are typically turbulent. Consequently the entry process involves discoveries that could not have been predicted in advance. This paper distinguishes between three types of activity that form part of the entry process, namely search, routines and improvisation, and it discusses how they relate to operative and strategic discoveries made and the characteristics of the entry process. This paper offers a conceptual framework for studying the role of discovery in the process of entering turbulent foreign markets. A longitudinal case study of a Swedish firm's entry into Russia demonstrates that discoveries were important in the entry proces...

...The firm also produces margarine, ice cream, food ingredients, foodstuffs and speci...

• Management International Review
• Band 46 Nr. 2, März 2006