marketing

• Establishing and Restructuring Marketing Channels: An Exploratory Study of a Taiwanese Company in Russia

The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures marketing channels in Russia over three developmental stages: entry, accelerating growth and decelerating growth stages. The findings reflect that market mechanism cannot be fully developed in the entry and accelerating growth stages due to obstacles to distributor selection and limited resources of supplier. Different growth speeds between channels necessitate the supplier to re-structure its channel partnerships.

• Journal for East European Management Studies
• Band 14 Nr. 1, Januar 2009

• Effective global strategy implementation: structural and process choices facilitating global integration and coordination.

... by the firm's creativity in its marketing strategy making, is a key ingredient in influencin...

• Management International Review
• Band 51 Nr. 2, März 2011

• Networked policing: towards a public marketing approach to urban safety.

Abstract Although modern forms of control, such as the ones designed under the new public management regime and others being the fruit of a public g...

• German Policy Studies
• Band 3 Nr. 1, März 2006

• Dealing with market dynamism: the role of reconfiguration in global account management.

... Dynamic capabilities approach - Global marketing strategy . Introduction . Globalization of the wor...

• Management International Review
• Band 51 Nr. 5, September 2011

• A contingency theory of internationalization performance for emerging market multinational enterprises.

... efficient manufacturing and global marketing, and developing global brands, all of which help r...

• Management International Review
• Band 51 Nr. 5, September 2011

• Fundraising, Marketing

betr.: "Heftiger Streit unter Datenschützern", taz vom 11. 3. 09 Ich bin enttäuscht über die Art und Weise, wie Ricardo-Christof Remmert-Fontes und s...

• Die Tageszeitung; Berlin
• 7. September 2009

• Should Business Be Moral?

This comment on the Kupper article on business ethics recounts how it says researchers should dig into the real-world problems that confront accounting, finance, and marketing, and they should eschew subjective values in favor of more scientific and empirical modes of analysis. This approach, opens new perspectives and allows for the use of logical, empirical methods and the kind of knowledge that is "familiar to business administration academics." It is agreed that business ethics in German-speaking countries should become more connected to day-to-day business problems, but not that the solution is to emphasize the empirical and the analytical aspects of research at the expense of the normative. The solution is not to ban the normative, but to "triangulate" research between normative a...

• Zeitschrift für Wirtschafts- und Unternehmensethik
• Band 8 Nr. 3, September 2007

• Marketing Strategies for Central and Eastern Europe, Ashgate

Marketing strategies for Central and Eastern Europe edited by S. Arnold, P. Chadraba, and R. Springer is reviewed.

• Journal for East European Management Studies
• Band 9 Nr. 3, Juli 2004

• Hilfloses Marketing

Wenn Kinder malen, kann das nur berückend sein - dachten vermutlich die Initiatoren des Buchs "Kinder malen Hamburg", das ein hiesiger Verlag im Koope...

• Die Tageszeitung; Berlin
• 6. Januar 2010

• Different forms of agency and institutional influences within multinational enterprises.

...The VP of marketing of the British MNE argued that "ours would still b...

• Management International Review
• Band 51 Nr. 5, September 2011