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... by the firm's creativity in its marketing strategy making, is a key ingredient in influencin... resources, information, experience, and ideas across markets and affiliates, sacrificing competi...
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... institutional arrangements and to inspire ideas for new ones (Hardy and Maguire 2008). The questio...The VP of marketing of the British MNE argued that "ours would still b...
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..."smart urban stage - experience tomorrow's ideas for your city" titeln die Stuttgarter Autobauer ih... Director smart brand, Head of Sales & Marketing smart. Rein berufsmäßig ist für ihn nachhaltige...
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...2004). . In the marketing channel literature, cooperativeness and control ha.... Ideas from innovation network provide the basis for pred...
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This article analyzes the competitive advantage of German renewable energy firms in Russia. Based on Porter's diamond model of competitiveness, we examine the demand for renewable energy in Russia and German firms' ability to meet this demand. While the overall demand for renewable energy in Russia is still low, the study reveals formidable opportunities in the fields of biomass, solar and wind energy. Our findings are meant to address managers in the renewable energy industry and to aid policy makers in environmental support and action.
..., suppliers, distribution, and marketing. Firm strategy, structure and rivalry describe the...Also, the openness to new ideas is strongly negatively correlated with uncertainty...
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This article evaluates to what extent Resource Dependence Theory (RDT) is able to explain organizational processes and structures. The evaluation criteria are the empirical corroboration of the theory, its information content and generality, but also how realistic the assumptions of the RDT are. The evaluation shows that the theory is empirically well confirmed. On the whole, Resource Dependence Theory significantly contributes to explaining behavior, structure, stability, and change of organizations.
...2. Background and basic ideas of Resource Dependence Theory. 2.1 Background. The... to be made then it is probable that the marketing and technical department are more powerful. A furt...
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... old patterns of thinking, developing new ideas, and combining and synthesizing information in dif..., human resource management practices, marketing and customer service. . In early 2008, we contacte...
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This paper addresses the question of why business ethics did not become a standard part of research and academic education in German-speaking countries until now. It traces this trend back to experiences of the dictatorship prior to World War II. Until the 1980s, Max Weber's concept of value-free scientific statements dominated the discipline. Since the mid-1980s, several positions and concepts of business ethics have been suggested, all of which failed to garner the acceptance of business ethics. Therefore, an alternative, analytical concept of business ethics is developed which separates between logical, empirical and normative dimensions of ethical problems.
... functions such as production, marketing, accounting, etc., but not on business ethics. How...Their basic ideas are reflected in part 3 whereby I will analyse why...
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... in Milan for providing feedback on the ideas this manuscript is built on. We finally thank Fran...Trust and performance in cross-border marketing partnerships: A behavioral approach. Journal of In...
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... production--and it controls its own marketing--it does not franchise to independent distributors...This ideas can be traced to Penrose's (1959) point that it is...