Organisational spirituality has gained popularity. While some authors see a spiritually fulfilling workplace as a benefit for employees and organisations alike, critical authors point out the potentially totalising effects of organisations that try to colonise employees' minds, hearts and souls. Whereas most existing critical studies are based on literature analyses and mainly refer to societal developments and how organisations are affected by them, the paper at hand provides a single case study on the organisational level. The case study allows a more detailed examination of how organisations can employ spirituality to serve organisational goals. The article identifies three aspects in which workplace spirituality can be misused: to mislead members about the nature of their work, abou...
..., such as newspaper articles, weekly magazines and management books (Nadesan 1999), or additional... selling that is called multi-level-marketing or network marketing. With the help of their Downl...
... published on 26 July 2004 by Fortune Magazine. Data collection took place in the period Septembe...Journal of Marketing Research, 17(1), 39-50. . Fortanier, F., & Kolk, A...
... sich seit Kurzem die externe Cine Marketing GmbH. Termine ubrigens, bei denen nicht einmal sic...
... founders as well as their emphasis on marketing and advocacy and their concentration on a few care... mouthpieces - national newspapers and magazines - are headquartered in the German capital, but in ...
...In ihrer Blütezeit druckten diese Magazine Kritiken aus einer meinungsstarken Perspektive und... behalten Mitarbeiter aus Management und Marketing und entlassen Redakteure und Grafiker. Sie zahlen ...
...In AARP The Magazine, der Zeitschrift für Amerikaner über 50, habe ... finden hingegen fast ausschließlich Marketing und Vertrieb statt. . Dieses Versäumnis könnte d...
In contrast to result-driven publications in which the academic narrative constructs the process of data analysis and the conceptual framework as purposefully designed and inevitably leading to the findings, this article will take a closer look at the concrete development of interpretative schemes and the openness of this process. We will do so by referring to an extensive empirical study of the German theatrical employment system. Following the course of our research project, the article will explicate and discuss (1) the decision for conducting qualitative rather than quantitative research, (2) the identification and definition of 'what is the case' and how this decision was influenced by ongoing data interpretation and changing and new theoretical inputs, and (3) the question of the ...
... logics and engaged in a strategic marketing of their own labour power via personal networks. A... highly regarded special-interest magazine and subsequent discussions with readers. In additi...
... Vordringen von Corporate Culture, Marketing und PR in beide Bereiche der zeitgenossischen Asth..." ging? Um It-girls - wie die Lifestyle-Magazine heute die koniglichen Matressen nennen -, um It-ba...
The article describes how the concepts - i.e. people's knowledge and attitude - connected to the Russian and Czech words for profit have changed during the transformation after 1989. In the socialist period capitalist profit maximization is stereotypically damned whereas the socialist profit remains rather an internal matter of the enterprises. In the 1990es both the profits of particular enterprises and the general notion of profit become a public matter. In specialized and newspaper texts profit is endorsed as a motivation for people to work and the driving economic force. In Czech spoken discourse people are often skeptical towards the notion of profit.
... the second half is from newspapers and magazines from the years of 1987 and 1988. It thus reflects ... - as in the following passage from a marketing textbook. . The objectives of marketing must be a ...
... Sender ein, speziell die Nachrichten und Magazine der öffentlich-rechtlichen Sender. Gibt es, frage... sich sehr geschickt auf inländisches Marketing konzentriert. In Brüssel und Straßburg haben die...
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