... by the firm's creativity in its marketing strategy making, is a key ingredient in influencin...
...The VP of marketing of the British MNE argued that "ours would still b...
... und der Anpassung des Marketing-Mix der Banken an lokale Markterfordernisse. Die B...
Hollensen, S., Global Marketing: A Decision-Oriented Approach, Prentice Hall Europ...
... eine gute Ausstellung nicht auch ohne Marketing? . Sabine Schulze: Nein, eben nicht! Wir brauche...
...Business and Marketing Strategies for Central and Eastern Europe. 2-4 Dec...
According to the Resource Based View of strategic management, analyzing the human resource of a specific firm in terms of its potential to serve as a source of a sustainable competitive advantage requires an examination of - among others - the resource value. The question of how to parameterize this value, i.e., how to calculate human capital, straightly leads to an integration of RBV reasoning with market based models of the competitive environment at the factor and product market side. However, there seems to be a tacit consent among strategy scholars that the only adequate market mechanism to be used for resource valuation is the product market with the economic rents effectively created there. Yet this regularly ends in a tautology criticism of the RBV. It thus is the particular pur...
..., finance and controlling, auditing, marketing as well as human resource management. Naturally, t...
... the Czech workers and even additional marketing costs to make up for the "brand damage" BMW would ...
This paper reviews the theoretical rationale that has been advanced so far for a positive relationship between multinationality (ie international diversification) and performance. The researchers show that transaction cost/internalization theory implies no direct and general relationship between international diversification and performance. For example, it is quite possible that the assumptions made by TCI theories that an MNE's level of international diversification cannot remain suboptimal for long are too strong, and that systematic biases may cause more permanent deviations from the optimum level of international diversification. Hence managers with strong ethnocentric views may systematically under-invest abroad while excessive international diversification, on the other hand, may...
... for some raw materials, some types of marketing services, and some intangibles, especially tacit k...
Due to the importance of external suppliers for most companies, procurement and governance management is of utmost relevance for achieving competitive advantage. Research in the field of industrial buying behaviour (IBB) has largely been influenced by transaction cost economics (TCE). However, some TCE research has been rather simplistic; not distinguishing between governance structures and mechanisms, while research in IBB has a surplus of descriptive empirical studies and a critical shortage of analytical and conceptual constructs. This paper aims to address these shortcomings by integrating IBB and TCE in a conceptual model regarding procurement and governance of transactions. The model regards the analytical choice of a suitable combination of governance mechanisms (price, trust and...
..., just-in-time delivery, relationship marketing, and strategic sourcing have shifted the focus fro...
ver las páginas en versión mobile | web
ver las páginas en versión mobile | web
© Copyright 2012, vLex. Alle Rechte vorbehalten.
vLex-Inhalte Deutschland
vLex durchsuchen
Für Berufstätige
Für Mitglieder
Andere interessante Suchvorgänge:
investitionsbank schleswig-holstein | unhcr pakistan | referendum 1967 | camping sites | kleenex | Adopción entre parientes | Servidumbre de paso para ganado | Juicio sobre foros | regime de bens do casamento | torturado 2008
