... Dynamic capabilities approach - Global marketing strategy . Introduction . Globalization of the wor...While such research offers interesting insights for multinationals to ...
...Introduction . Recent research on how internationalization--the degree to which f... efficient manufacturing and global marketing, and developing global brands, all of which help r...
...The research question we seek to address is what the structural... by the firm's creativity in its marketing strategy making, is a key ingredient in influencin...
This paper brings together two worlds that are usually strictly separated in research: leadership and customers. Until now leadership research has concentrated particularly on internal organizational processes, whereas customers were analyzed preferably in the context of marketing and service management. Research shows that the range of roles and functions of customers as key company stakeholders has changed dramatically in the last few years. Especially in service companies, customers (and communities), thought of as prosumers (producers and consumers), are active players, which can exert significant influence particularly on customer contact employees and on employee leadership. As only few of the established leadership concepts are open to an inclusion of customers, we choose Kerr/Je...
...2004). . In the marketing channel literature, cooperativeness and control ha... paper attempts to answer the following research questions: . 1. To what extent do trust and IT int...
This comment on the Kupper article on business ethics recounts how it says researchers should dig into the real-world problems that confront accounting, finance, and marketing, and they should eschew subjective values in favor of more scientific and empirical modes of analysis. This approach, opens new perspectives and allows for the use of logical, empirical methods and the kind of knowledge that is "familiar to business administration academics." It is agreed that business ethics in German-speaking countries should become more connected to day-to-day business problems, but not that the solution is to emphasize the empirical and the analytical aspects of research at the expense of the normative. The solution is not to ban the normative, but to "triangulate" research between normative a...
... experience in establishment mode choice research has a long pedigree beginning with Wilson (1980), ... and methods, and reformulating marketing strategies" is a critical, but often scarce skill....
...Contact:. Laurence Romani. Visiting Researcher. Rotterdam School of Management. Organization and ...Business and Marketing Strategies for Central and Eastern Europe. 2-4 Dec...
Hollensen, S., Global Marketing: A Decision-Oriented Approach, Prentice Hall Europ... the main international marketing research tools for analyzing the external and internal envi...
...Implications for research and practice are discussed. . Keywords: Corporate ...Journal of Marketing Research, 17(1), 39-50. . Fortanier, F., & Kolk, A...
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