Marketing strategies for Central and Eastern Europe edited by S. Arnold, P. Chadraba, and R. Springer is reviewed.
The role of networks and international commitment in the formation of internationalization strategies has not yet been explored in international research. The present paper investigates these relationships in a sample of 206 Norwegian exporters. This article suggests that access to networks and commitment play significant roles in the formation of internationalization strategies. Implications for management and research are discussed. Access to networks in international markets impact positively on the development of some global strategies such as marketing control/positioning, whereas it does not enhance the creation of international strategic alliances.
... Dynamic capabilities approach - Global marketing strategy . Introduction . Globalization of the wor... and coordinate their organizational strategies and processes, they often face increasing challeng...
... of implementing their global strategies which would, in turn, lead to better firm performa... by the firm's creativity in its marketing strategy making, is a key ingredient in influencin...
... of different, sometimes conflicting strategies of investors, states and organised labour. In our ... the Czech workers and even additional marketing costs to make up for the "brand damage" BMW would ...
Although the population in Central and Eastern European Countries (CEEC) is still younger, on average, than in Western Europe, the CEEC also have to cope with challenges caused by the demographic shift towards an ageing, shrinking population. Some countries are ageing even faster than Western Europe. Apart from ageing, the CEEC also have to face problems caused by the economic transition. Based on neo-institutional organisation theory this paper looks at the management implications of these developments and points out strategies for Human Resources Management and Marketing in how to cope with upcoming challenges.
... and methods, and reformulating marketing strategies" is a critical, but often scarce skill....
Hollensen, S., Global Marketing: A Decision-Oriented Approach, Prentice Hall Europ... the development of appropriate strategies to compete successfully. Global marketing manageme...
... efficient manufacturing and global marketing, and developing global brands, all of which help r... and emphasize standardization strategies in their initial stages of internationalization (C...
... internationalizations patterns and strategies do EMNCs pursue? Are these qualitatively different...Business and Marketing Strategies for Central and Eastern Europe. 2-4 Dec...
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