... by the firm's creativity in its marketing strategy making, is a key ingredient in influencin...
... country-level policy for firm-level I-P strategy is that EM MNEs based in countries more open to in... efficient manufacturing and global marketing, and developing global brands, all of which help r...
... Dynamic capabilities approach - Global marketing strategy . Introduction . Globalization of the wor...
This article analyzes the competitive advantage of German renewable energy firms in Russia. Based on Porter's diamond model of competitiveness, we examine the demand for renewable energy in Russia and German firms' ability to meet this demand. While the overall demand for renewable energy in Russia is still low, the study reveals formidable opportunities in the fields of biomass, solar and wind energy. Our findings are meant to address managers in the renewable energy industry and to aid policy makers in environmental support and action.
..., suppliers, distribution, and marketing. Firm strategy, structure and rivalry describe the...
... conditions favorable to this nearshore strategy (for a recent industry example of such nearshoring...Industrial Marketing Management, 33(1), 7-14. . La Porta, R., Lopez-de-...
This comment on the Kupper article on business ethics recounts how it says researchers should dig into the real-world problems that confront accounting, finance, and marketing, and they should eschew subjective values in favor of more scientific and empirical modes of analysis. This approach, opens new perspectives and allows for the use of logical, empirical methods and the kind of knowledge that is "familiar to business administration academics." It is agreed that business ethics in German-speaking countries should become more connected to day-to-day business problems, but not that the solution is to emphasize the empirical and the analytical aspects of research at the expense of the normative. The solution is not to ban the normative, but to "triangulate" research between normative a...
... be it in accounting, marketing, finance, strategy, or elsewhere. Without answering it objectively, w...
... and methods, and reformulating marketing strategies" is a critical, but often scarce skill.... as reformulating the firm's marketing strategy in a foreign market and how best to manage expatri...
... significant structural change for the strategy of multinational enterprises (MNEs). With increasi...2004). . In the marketing channel literature, cooperativeness and control ha...
Hollensen, S., Global Marketing: A Decision-Oriented Approach, Prentice Hall Europ... competitiveness and the blue ocean strategy are further presented. . Chapters 5-8 constitute P...
... aimed at confirming the validity of the strategy-structure-performance paradigm among firms origina... along 15 dimensions (ranging from marketing strategy to capacity planning and management devel...
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