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Ziele: PR sorgt für die Gestaltung guter und fruchtbarer Beziehungen zur Öffentlichkeit, "sachliche Aufklärung" und Unterrichtung "in eigener Sach...
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There are interdependencies between the market economy and more general values in modern European societies. In this article, the contribution of both theory and more practical morals of the market are discussed. Another source of influence on values is the unselfishness demanded by religion and honored by most philosophers. Whether this demand is positive is also discussed. There is a danger of trivialization of ethics into a public-relations discourse, which reduces its function as an aid in dilemmas and as a serious constraint on behavior. An agent-neutral universalism is often suggested, but for companies with ambitions of setting norms, a more particularistic ethics is of interest. An appropriate theory to this is largely missing and many important issues are treated as juridical r...
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... sense - that is, non-profit private and public organizations devoted to examining and analyzing p...One is the German Council on Foreign Relations (DGAP) modeled as an elite network-cum research in...
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... the changing division of labour on the relations between unions at "new" and "old" sites and states... unemployment as the previously protected public companies began to dissolve and shed labour. But d...
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...-performance (I-P) relationship for emerging market multinational enterprises (EM ... and quality of financial information in public firms' financial reports, and as a result, the num...
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... the context of the vertical, dyadic relationship between the HQ and more or less powerful subsidiar... their responsibilities in the realm of the public regulation and mediation between corporate interes...
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Career orientations, career success and perceived self-efficacy of women employees in relation to their gender identity were studied. It was hypothesized that gender identity is related to career orientations such that women with a masculine gender identity strive for more upward mobility as compared to women with a feminine gender identity, whereas the latter strive more for balancing work and private life. A masculine gender identity was furthermore predicted to be positively related to career success in terms of income and hierarchical position. Finally it was expected that women with a feminine gender identity, in comparison to those with a masculine gender identity, express a lower self-efficacy with respect to stereotypical male and gender-neutral tasks and equal self-efficacy wit...
...'s career orientations by testing relationships between gender identity, career orientations and c... top management, finance, sales, logistics, public relations, administration, consultancy. By also as...
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One important success factor of foreign firms in Russia is the establishment of efficient networks with non-market stakeholders. Stakeholder networks may help foreign firms to obtain relevant information, accelerate administrative decision-making and reduce political risks. The objective of this study is to analyze the stakeholder networks between German investors in Russia and their socio-political interest groups. The study is based on in-depth interviews with the representatives of 3 German firms and 16 socio-political interest groups in autumn 2006. The results of a within-case and a cross-case analysis reveal that the development of stakeholder relations is important for the success of foreign companies in Russia. These may differ in size, intensity, density and centrality, dependi...
... positive or negative mobilization of the public opinion, or the influencing of the legal framework...
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... Verständnis für die Entstehung von ,public issues4 und für Prozesse in politischen Arenen (A... Berichten um substanzlose Public - Relations-Aktionen handelt" (S. 21). * Partizipation der Sta...
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...) is defined as the regular and general public practice of law based on the opinion that a bindin..., churches, etc.), and their relations either inter se or with the individual citizen. Pr...