serbian newspaper

• The Emergence of a Cee-Regional Multinational - a Narrative of the Mol Group Plc.*

This article describes the transition of MOL, the Hungarian Oil and Gas Company, from a state-owned enterprise to a privately owned regional-multinational company and outlines its growth to become a leading player in the CEE region. It also illustrates how the company went through the internal restructuring process before and during its acquisition period. Over three distinct development phases it then emerged as a new species in the CEE, as a "regional multinational". The case also gives valuable strategic insights into the oil industry of the majority of CEE countries.

... well (e.g.: personalized mails, company newspaper, newsletters, intranet, and CEO messages), that fa... to acquire an 80% stake in the leading Serbian Oil company - Beopetrol. The Serbian company had g...

• Journal for East European Management Studies
• Band 15 Nr. 1, Januar 2010