The Differences in the Interactive Modification of Interaction Between Target Groups and Personnel Management Tools

Zusammenfassung

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The harmonisation of Bulgarian and foreign entrepreneurs' concepts for personnel management is part of Bulgaria's process of transition to free market economy. On the one hand this is possible provided that Bulgarian entrepreneurs get familiar with the practices and experience of their European counterparts. On the other hand foreign investors could be more successfully attracted if they are motivated enough to actively do business in Bulgaria. The research focuses on the differences in policy modelling of the PM target groups and PM instruments in the 17 Bulgarian, 17 German enterprises and 7 JointVentures operating in the markedly dynamic business environment of Bulgarian economy.

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Auszug

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The Differences in the Interactive Modification of Interaction Between Target Groups and Personnel Management Tools

1. Human Resource Management - a key factor of enterprise transformation in the period of transition to free market economy

The liberalisation of CEE countries' economies led to the liberalisation of capital transfers. Considering the distribution of goods, the comparatively cheap labour and the qualified specialists the CEE countries still have some attractive advantages. At the same time the fierce competition forcing the EU manufacturers to lower their production costs and optimise their logistics has limited the business opportunities in these countries. That is the reason why the inflow of investments into the CEE countries is constantly growing. It is also the result of the internationalisation processes that affect both the EU and the CEE countries. Bulgaria is not an exception in this respect. The problems related to the restructuring and optimisation of Bulgarian enterprises are being solved by comparing them to the foreign entrepreneurs doing business in Bulgaria. Hence the object of the present research paper is to investigate the changes occurring in personnel management concepts. The harmonisation of Bulgarian and foreign entrepreneurs' concepts for personnel management is part of Bulgaria's process of transition to free market economy. On the one hand this is possible provided that Bulgarian entrepreneurs get familiar with the practices and experience of their European counterparts. On the other hand foreign investors could be more successfully attracted if they are motivated enough to actively do business in Bulgaria. Obviously German investors have sound reasons to invest in our economy because for the last few years the nu...

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