Zusammenfassung
International Business: Strategy, Management, and the New Realities, by S. T. Cavusgil, G. Knight, J. R. Riesenberger, is reviewed.
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Auszug
Biblio Service
Biblio Service
Cavusgil, S. T., Knight, G., Riesenberger, J. R.: International Business: Strategy, Management, and the New Realities, Upper Saddler River: Pearson/Prentice Hall 2008.A Capsule Summary of the Book and its ReviewThe book is a component in an new educational system that has been developed over the past several years by three outstanding researchers and lecturers in the field of international business. "The insights we gained from comprehensive research and discussion with hundreds of practitioners, students and faculty have been instrumental in refining our pedagogical philosophy and resource. The book attempts to impart the core body of knowledge in international business in an interesting and lively manner. Our teaching system works from the ground up, where cases, exercises, and management skill builder...Siehe den Gesamtinhalt dieses Dokumentes
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