Zusammenfassung
This comment on the Kupper article on business ethics recounts how it says researchers should dig into the real-world problems that confront accounting, finance, and marketing, and they should eschew subjective values in favor of more scientific and empirical modes of analysis. This approach, opens new perspectives and allows for the use of logical, empirical methods and the kind of knowledge that is "familiar to business administration academics." It is agreed that business ethics in German-speaking countries should become more connected to day-to-day business problems, but not that the solution is to emphasize the empirical and the analytical aspects of research at the expense of the normative. The solution is not to ban the normative, but to "triangulate" research between normative and empirical positions in the context of practical business problems.
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Should Business Be Moral?
Professor Küpper argues cogendy for an alternative conception of business ethics. The starting point, he asserts, should not be normative claims, i.e., claims about what business "ought" or "ought not" do, but the analysis of the real moral problems confronting business. As researchers, we should dig into the real-world problems that confront accounting, finance, and marketing, and we should eschew subjective values in favor of more scientific and empirical modes of analysis. This approach, he concludes, opens new perspectives and allows for the use of logical, empirical methods and the kind of knowledge that is "familiar to business administration academics." Earlier normative attempts by German ...
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