Corporate Social Responsibility Challenges of International Service Enterprises.
| Verfasser | Battisti, Enrico |
Background and Rationale for the Focused Issue
Multinational enterprises (MNEs). particularly under pressure from stakeholders and institutions to achieve the Sustainable Development Goals (SDGs) (Ghauri, 2022). have placed sustainability linked Corporate Social Responsibility (CSR) decisions at the center of corporate strategies (e.g., Battisti et al., 2022; Fortanier et al., 2011; Husted and Allen, 2009; Kim et al., 2018; Park and Ghau ri, 2015: Pisani et al., 2017). Some of these issues have been studied in manufacturing enterprises, but they remain under-researched in the global services sector, where employees can work remotely from any location worldwide (e.g.. Blagoeva et al., 2020; Ghauri et al., 2014; Rammal et al., 2022). For instance, CSR strongly relates to organizational commitment (OC) (Rodrigo and Arenas, 2008). However, the OC may be less effective in remote working with several consequences (e.g.. a decline in productivity) for service enterprises.
MNEs also have a duty of care toward consumers. While manufacturing MNEs' activities and products are scrutinized for the harm they can cause to the environment or the consumer's well-being, it is more difficult to judge these issues when evaluating service MNEs as their activities may not seem harmful. For example, the United Nations and other supranational organizations have advocated for increased financial inclusion, especially in developing economies. However, financial service MNEs need to ensure that they are not offering easy credit options, such as credit cards, to consumers who may not be financially literate to understand their obligations regarding interest repayments. Such activities can lead consumers into a debt trap rather than giving them financial freedom.
Moreover, the issue of modem slavery in global value chains has been the subject of recent research in International Business (Robb and Michailova. 2022). However, the exploitation of professionals in service enterprises remains largely ignored (Li, 2022). This, and other unexplored CSR issues. including discrimination based on gender identity, race, caste, religious beliefs, and wage inequality. are some of the challenges service MNEs need to address when operating globally. In this focused issue, we invite contributions that address topics such as - but not limited to - the following:
- Identifying, outlining and elaborating CSR challenges, and the related financial aspects, that are unique to service MNEs.
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