Biblio service.
| Verfasser | Swoboda, Bernhard S. |
| Posten | International Business: Strategy, Management & the New Realities Value Package - Book review |
Cavusgil, S. T., Knight, G., Riesenberger, J. R.: International Business: Strategy, Management, and the New Realities, Upper Saddler River: Pearson/Prentice Hall 2008.
A Capsule Summary of the Book and its Review
The book is a component in an new educational system that has been developed over the past several years by three outstanding researchers and lecturers in the field of international business. "The insights we gained from comprehensive research and discussion with hundreds of practitioners, students and faculty have been instrumental in refining our pedagogical philosophy and resource. The book attempts to impart the core body of knowledge in international business in an interesting and lively manner. Our teaching system works from the ground up, where cases, exercises, and management skill builders are seamlessly integrated and matched to the topics covered in each chapter. The accompanying knowledge portal, the C/K/R educator's consortium[c], is designed as a clearinghouse for learning, networking, and sharing for International business educators worldwide" (p. XXV).
Special characteristics of the book are some guiding principles, like the new reality (with emerging markets, the diversity of international business participants, and corporate social responsibility), the educator's consortium[c] mentioned, a global EDFE[TM] knowledge portal, some special textbook notes (like maps, recent topics in international business, closing case studies according to each chapter, a C/K/R management skill builder[c]), and a lot of resources that help to convey an understanding of the text (such as an instructor's resource center, test generating software, online courses, and a companion website). Furthermore, many examples and short case studies/examples are used to illustrate the practical problems in international business and--traditionally for some American textbooks--each chapter is framed by short learning objectives at the beginning and a summary, as well as some test questions and internet material links, at the end. As regards content, the following five parts are discussed:
Part I Foundation Concepts (pp. 2-123, chapters 1-4)
Part II The Environment of International Business (pp. 124-311, chapters 5-10)
Part III Strategy and Opportunities (pp. 312-379, chapters 11-12)
Part IV Entering and Operating in International Markets (pp. 380-513, chapters 13-16)
Part V Functional Area Excellence (pp. 514-613, chapters 17-19)
Objective and Targeted Audience
The aim of the book is described by the author in the preface and was already mentioned above. The targeted audience is not really clearly stated, but the book attempts to impart the core body of knowledge in international business in an interesting and lively manner. From the reviewers' viewpoint, the textbook is oriented toward students and practitioners who are not familiar or less involved with questions of international business. The chapters are presented in a very interesting and up-to-date way, and with the very useful special characteristics mentioned, the book is a very helpful tool for educational issues. For specialists in international business (lecturers or also decision-makers in firms, such as expansion managers, regional managers or CEOs), the book's individual chapters alone will not offer many fundamentally new issues, but in total they are able to show nicely the diversity of international business practice.
Structures and Contents
As mentioned, the book is arranged clearly in five parts with a total of nineteen chapters of...
Um weiterzulesen
FORDERN SIE IHR PROBEABO ANCOPYRIGHT GALE, Cengage Learning. All rights reserved.
